Two things are always short of time and money. When you miss your target market you are wasting both. For your direct mail marketing to be cost effective you must select a target audience, or niche, to focus on. By marketing to your target audience, you know already have a need for dental services, you immediately increase the likelihood of a successful campaign.
Your current patient database is a gold mine for this campaign since the best potential dental patients would be like patients.
Analyzing what you see in terms of age, geographic location, family size, etc. Understand the demographics of your patients today and you will be able to focus on your niche. You can navigate https://www.mailkingusa.com/postcards/dental.html for getting more knowledge about dental marketing services.
It is well understood that it takes at least seven impressions before you and / or your dental practice is recognized. Planning for your direct marketing mail campaign with a 8-10 letter to surpass the acclaimed and moving to become a 'top-of-mind' in your profession.
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Generate mailing lists and send 8-10 letter within three months.
Introducing your dental practice and that you are their local Dentist.
Make sure you look different from what others are doing and give customers a real reason to choose you over your competitors.
Educate recipients about dental health or dental hygienist.
Let them know if you offer an incentive to the patient the first time.
Enabling existing Patient
The 'active' segment and the 'unfinished treatment' in your practice are there waiting for you to connect with them. The number one reason why patients do not return to your office not because they do not like you, it's because you let them forget you.